Sarah is Head of Futures at the market research company Ipsos MORI. She will talk to us about their forecasting practices across the public and private sector, including through scenario planning, horizon scanning, and large-scale public consultation projects that position their forecasts in a broader, public discussion about the future. Sarah will also talk about Ipsos Global Trends, a triennial survey across 23 countries which covers a broad range of attitudes, behaviours and beliefs across the world of business, brands and governments.